As the Lead Product Designer at GiveAway, I was responsible for the end-to-end product experience — from initial research and strategic conceptualization to the final high-fidelity UI for a platform serving 5 million users.
Product Strategy & Vision: Collaborated directly with the CEO to transform the idea of a circular economy into a Y Combinator-backed business, contributing to $500k+ in revenue and helping users save over $5M+.
User Experience (UX) Design: Mapped out complex peer-to-peer exchange journeys using virtual coins, achieving a 49% 12-month retention rate for paying users and 37% for core users by removing friction from the trading process.
User Interface (UI) Design: Crafted a scalable visual language and design system capable of supporting 1M+ traded items, balancing a friendly, community-focused aesthetic with the functional density of a marketplace
Research & Validation: Conducted user research to determine key requirements for second-hand trading, validating features that encouraged long-term engagement and trust between strangers
