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Sleepagochi

Gamifying sleep wellness to help users build consistent healthy habits.

I joined the team at the pre-seed stage as a Product Designer. My responsibility was to translate complex gamification mechanics into an intuitive interface. I managed the entire design lifecycle: from user research and wireframing to creating the visual identity and final high-fidelity prototypes.

Product Design

2023

https://www.sleepagotchi.com

The Problem

Globally, 85% of people experience sleep issues, ranging from difficulty falling asleep to frequent awakenings. While most people know that sleep is crucial for well-being, maintaining a consistent schedule is a behavioral challenge that standard tracking tools fail to solve effectively.

We needed to shift the user's mindset from "I have to sleep" to "I want to sleep" by introducing immediate rewards.

The Solution

Sleepagotchi transforms sleep hygiene into an engaging game. We built a system where users are rewarded for consistency: meeting sleep goals earns digital collectibles to decorate a virtual room (Meta-Room). This "Sleep-and-Earn" model creates a positive feedback loop that reinforces healthy habits.

Transformed business ideas into user-centric interfaces that encourage retention through visual progression and rewards.

MY ROLE

I was responsible for defining the product’s unique look and feel. I developed a "cozy" visual language and interaction model that differentiates Sleepagotchi from clinical, data-heavy health apps. This included designing the "Meta-Room" environment, digital collectibles (NFTs), and the core sleep-tracking loop.